Clovia assigns integrated media duties to Havas Media

The agency will work on the traditional, as well as digital and mobile duties.

Havas Media Group India has won the integrated media mandate of lingerie and nightwear brand Clovia. The agency, which won the business in a multi-agency pitch, will chart the Clovia brand map with traditional, as well as digital and mobile duties. The account, which will be handled by the New Delhi office, is estimated to be upwards of Rs 30 crore.

Speaking on the appointment, Pankaj Vermani, co-founder and CEO, Clovia, says, "We want to make Clovia as the number one lingerie and nightwear brand in India, and are looking at the global market as well. Havas Media was in sync with our brand vision, as well as our customer first fundamentals. Its experience, strategic brand approach, knowledge of the e-commerce domain and nuances of new-age businesses makes it a perfect partner."

According to Neha Kant, co-founder CRO, Clovia, the brand is introducing a new wave of international styles and quality in the Indian consumer space. "We found the same passion in Havas Media who understood the need to provide a world class shopping and product experience to the Indian woman", says Kant.

Anita Nayyar, CEO, Havas Media Group India and South Asia, adds, "Clovia is a young lingerie brand with a niche e-commerce play backed by an omni-channel strategy; Lingerie domain is now gaining momentum in India, but will be the next wave. Clovia is placed in a very interesting category with huge growth potential. We are confident that our digital at the core strategy will drive a lot of meaningful visibility for the brand. We look forward to partnering with them to scale in India."

"Havas Media's unique traditional and digital offering based on brand and customer dynamics is perfectly suited to connect with and delightfully engage the Clovia woman thus encouraging a closer relationship with the brand," explains Mohit Joshi, managing director, Havas Media Group India.

Clovia is an online-first brand of lingerie and innerwear, which brings premium products at affordable pricing to the Indian consumers through direct sales channels. Clovia is backed by Indian and European conglomerates and is establishing foot prints across the globe.