Arjun Kapoor hits the small screen with 'Khatron Ke Khiladi'

Tata Motors is presenting sponsor for the new season of the stunt-based reality show that will be shot in Buenos Aires.

Viacom 18's Colors is all set for the season 7 of 'Khatron Ke Khiladi', the stunt-based reality show. Actor Arjun Kapoor will play host to fourteen contestants during this expedition. The show's new theme 'Kabhi Peeda, Kabhi Keeda', is based on 'the resilience and courage that will take centre-stage, as phobias will be shown the door and inner strength will reign supreme.' Arjun Kapoor is expected to bring in his quintessential sense of humor and a happy-go-lucky attitude to this edition of Fear Factor India. Akshay Kumar, Priyanka Chopra and director Rohit Shetty have been previous hosts of the show. The team is all set to shoot the new season in the Buenos Aires, Argentina in November over a month long schedule.

This year's fourteen contestants who will 'face their fears headlong' are Tanishaa Mukherji, Sidharth Shukla, Vivan Bathena and Sana Saeed, real-life television couple Jay Bhanushali and Mahhi Vij, model Parvathy Omanakuttan, Indian hockey player Yuvraj Walmiki, television actors Aishwarya Sakhuja, Tina Dutta and Himanshoo Malhotra, as well as Faisal Khan, Mukti Mohan and Raghav Juyal, who are known for their dancing skills.

At an event marking the launch of the show, Raj Nayak, CEO, Colors commented, "If television is about mass appeal, Khatron Ke Khiladi is its ambassador, as it brings together the perfect blend of fun, action and entertainment delivered through an eclectic, and often mind-boggling combination of stunt and visuals. And, the one actor who stands in absolute tandem with all these aspects is Arjun Kapoor. His versatility - be it through explosive action or a distinct sense of humor - coupled with his widespread appeal among audiences across age-groups make him the ideal choice for Khatron Ke Khiladi. We would also like to welcome Tata Motors who have extended their support to Khatron Ke Khiladi - Kabhi Keeda, Kabhi Peeda as the show's Presenting Sponsors."

Delna Avari, Head, Marketing Communications & Service, Passenger Vehicles Business Unit, Tata Motors said, "It's been an exciting year for Tata Motors with new products, new marketing interventions which have helped us connect with our audience effectively. We have embarked on a brand transformation journey and have associated with some exciting properties with COLORS. We have now partnered with them for yet another youthful, high-energy and an engaging property - Khatron Ke Khiladi as Presenting Sponsors, to reach-out to a different set of audience. The concept of the show is to push oneself to overcome new challenges, which resonates with our values as well. We have been producing and associating with very compelling campaigns which are simple yet powerful and will continue to do so."

Manisha Sharma, Programming Head, adds, "One needs to be mentally tough and willing to challenge one's grit to participate in a show like Khatron Ke Khiladi. Our fourteen daring contestants are looking stellar and are raring to go. And making his television debut, Arjun Kapoor will be the cool and mischievous Gen X host who will not only take digs at contestants, but also be their source of moral support. As their perseverance of the contestants comes to test, a self-assured and assertive Arjun Kapoor will lighten the mood while combining elements of fun and fear to create unparalleled entertainment for both contestants and viewers."

Speaking about his television debut, Arjun Kapoor said, "I love action in all its forms. Be it daredevil stunts or intense action sequences in my films. The thrill and adrenalin rush which accompanies a well-planned stunt is an experience which cannot be put into words. With Khatron Ke Khiladi, I'm not only going to be performing stunts, but will also be involved in designing them and watching them come alive. And with the 'peeda and keeda' concept, I'm definitely looking forward to having some mad fun with the contestants in Argentina."

Deepak Dhar, Managing Director, Endemol Shine India said, "This season Khatron Ke Khiladi -Kabhi Peeda, Kabhi Keeda will be a gruelling challenge for the contestants! They will have to deal with our many innovations in stunt design, with additional keedas (trouble and insects) and peedas (the pain) to overcome their many apprehensions and fears. With Arjun Kapoor hurling the challenges to the band of daredevils, this year, the fun, action and entertainment quotient will explode! We cannot wait for the contestants to reach Argentina and experience the thrill first-hand."