Fever FM hikes ad rates by 20 per cent

The rate hike, the company claims, comes in the wake of Fever FM's growth in listenership.

HT Media-owned Fever FM has hiked its ad rates by 20 per cent across all stations with immediate effect. Since entering the market nine years ago, Fever FM has established itself as a leader in its four markets, the company claims. Across the four metros, Fever leads in six out of eight drive-time slots. Fever also leads across day parts in Delhi and Bengaluru (in the non-Kannada category) {Source - RAM data, week 39}.

Talking about Fever FM's decision to increase ad rates, Harshad Jain, CEO, radio and entertainment, HT Media, says, "Fever has the highest Time Share Listening (TSL) in all its markets, the highest market share in Delhi and Bengaluru, and is among the best performing and fastest growing radio stations in Mumbai and Kolkata. In the core TG of 20-34 years, SEC AB, Fever has the highest market share across metros. Therefore, the increase in price is related to Fever's consistent and rapid growth in listenership. We look forward to partnering our clients and offering them great value, and the unique Fever advantage."

Fever FM is one of the leading FM stations in the country and attracts more than 17 million listeners across four metros in India - Delhi, Mumbai, Bengaluru and Kolkata.