Shrutish Maharaj is now chief sales officer at Helios Media

Maharaj has been with the agency since its inception.

Helios Media has promoted Shrutish Maharaj, who has been a part of its core team since inception, as chief sales officer. In his new role, Maharaj will be responsible for spearheading the Revenue & Content Marketing functions at Helios. He has about 12 years of experience and has earlier worked with organisations such as India Today Group, HT Media, Network 18, UTV News and Times Group.

Helios Media currently handles revenue mandate for MTunes HD, Living Foodz, Epic TV, Music F Fatafati, the food vertical of Femina (WWM Group) and Fashion TV. Apart from the above Maharaj will also lead 'Brand Chef ', which is an indigenous initiative by Helios connecting 'brand', 'consumer' and 'content' in the food domain.

Commenting on the appointment, Divya Radhakrishnan, managing director, Helios Media, says, "I am glad that the reins are now in the right hands and Shrutish will continue to make us proud. His organisational pride of wearing the Helios spirit on his sleeve has been heartening and also infectious."

On his elevation, Maharaj says, "The last four years haven't been the easiest, but surely most exciting and enriching. We have created benchmarks and then recreated them. We are constantly redefining the way people approach media sales and it's most satisfying to see larger networks counting on us as experts of speciality products. We have built this team of handpicked people for whom sales is a passion; more than just a career and I would say our people are our biggest assets."