ZenithOptimedia appoints Ajit Gurnani as managing partner

He will be based in Mumbai and will report to managing director, Hari Krishnan.

ZenithOptimedia India has announced the appointment of Ajit Gurnani as managing partner and branch head, ZO West. He will be based in Mumbai and will report to managing director, Hari Krishnan.

Gurnani has over 18 years of work experience in the fields of media, brand management and marketing. He has worked with advertising and media agencies such as HTA, Rediffusion Y&R, Mindshare and MEC, on clients such as Unilever, Colgate-Palmolive, Aditya Birla Group, among others. On the client side, he has been associated with Marico as media manager and as head of marketing (Beverages) for IFFCO in UAE.

Commenting on the appointment, Krishnan says, "ZenithOptimedia is making rapid progress in Mumbai, especially with its expanding new-age client list such as Faasos, Ziffy, TImesaverz and many others yet to be announced. We needed somebody with rich experience and robust background spanning both agency and client side experience. Ajit, with his experience across markets, clients and verticals was best suited for the role. It helps us to strengthen our offer to all our businesses and prospective clients."

On this appointment, Gurnani says, "I am excited to be part of ZenithOptimedia and really like the agency's proposition of Live ROI, and all the proprietary tools and knowledge it has built around it. I am also excited with its offering in digital and performance marketing through Performics, Resultrix and the Business Analytics offering through Ninah. I hope to embrace these at the soonest and apply them to the clients I will be handling."

ZenithOptimedia India is a media services network, part of Publicis Group. Its clients include Nestle, Micromax, OLX, LVMH Group, Uninor, Jabong, Yatra, Fitbit and Truecaller. Through Performics and Resultrix, it also handles the digital duties of Airtel, MaxBupa, ICICI Bank, Star India, Standard Chartered Bank, Birla Sun Life Insurance and Tata AIG Life Insurance, among others.