Hindi general entertainment channel Zindagi has launched a show called 'Kashmakash', which is being broadcast at 10 pm, from Monday to Saturday.
'Kashmakash' revolves around the lives of two couples - Saba (Sajal Ali), Yousuf Mirza (Affan Waheed) and Rahana (Juggun Kazim) and Dr. Adeel (Faisal Rehman). An accident sends Rahana and Yousuf into a coma and when they are brought into the hospital, they are assumed to be a couple. This puts Rahana's husband, Dr. Adeel and Yousuf's wife, Saba in a state of shock. As the narrative moves forward, Dr. Adeel is shocked that his wife was with another man and so is Saba; but, Saba decides to give her husband the benefit of the doubt, unlike Adeel who immediately assumes the worst.
Zindagi, a channel from the umbrella of Zee Entertainment Enterprises (ZEEL), was launched in 2014. It has since aired a variety of Pakistani programmes and gained popularity through shows like 'Zindagi Gulzar Hai' and 'Humsafar'. The channel most recently launched a reality show 'Shukriya'.