Patrika Group launches Sagar edition

This is the group's 37th edition and claims to have a circulation of 27, 500 copies.

Patrika Group has launched an edition from Sagar, in Madhya Pradesh, and claims to have a circulation of 27,500 copies from day one. The city has received the newspaper well, due to its overwhelming success in Bhopal, Indore, Jabalpur, Gwalior, Ujjain, Ratlam, Satna, Khandwa, Hoshangabad, Chindwara and Shadol. The Sagar edition of Patrika will cover Tikamgarh, Chattarpur and Damoh.

Commenting on the development, Saurabh Bhandari, national head, marketing, Patrika Group, says, "We are the only newspaper which delivers to the entire east and west of Madhya Pradesh. IRS figures have already established our leadership over the erstwhile leading newspaper company. The launch of the Sagar edition will further consolidate Patrika's leadership position, giving our associates an edge. I give all the credit to the support that we have received from readers and advertisers for this success, and congratulate them.''

Patrika Group is known for its quality journalism, for over six decades, and is today present in eight states. It claims to enjoy a readership of 1.29 crore readers across India.