Warner Bros. partners Turner for consumer products licensing

Turner's Cartoon Network Enterprises (licensing and merchandising division) has been appointed as the consumer products licensing representative for WBCP in India, Bangladesh, Pakistan and Sri Lanka.

Warner Bros. Consumer Products (WBCP) and Turner Broadcasting System Asia Pacific Inc. have announced an agreement under which Turner's Cartoon Network Enterprises (CNE, licensing and merchandising division) has been appointed as the consumer products licensing representative for WBCP in India, Bangladesh, Pakistan and Sri Lanka. The licensing agent for Bangladesh is Enroute International.

In these markets, WBCP's portfolio will be represented by CNE, consisting of films, television series, animated programmes and more. This includes iconic brands such as DC Comics Super Heroes Batman, Superman and The Flash, as well as Looney Tunes, Tom & Jerry, Scooby-Doo, Harry Potter, and The Hobbit Trilogy, among others. The wide spectrum of WBCP's licensing categories includes apparel, accessories, publishing, stationery, toys, gifts, novelties, as well as branded foods, personal care products and licensed advertising promotions.

Commenting on the development, Bianca Lee, managing director, Warner Bros. Consumer Products, Greater China, Southeast Asia and India, says, "Turner has always been our close partner as we support their broadcasting and marketing of animation programmes in the region. This extension of our relationship will now include representation of our consumer products licensing business in the region, which is a strategic collaboration that will be mutually beneficial."

Ricky Ow, president, Turner Asia Pacific, shares, "This association embodies the spirit of collaboration within Time Warner and leverages our combined organisation's strengths. We already operate some of the most loved leading brands in South Asia, and this collaboration will benefit from our proven success and the future investments we will make in the region. We are delighted to add WBCP to our portfolio and are very bullish on its growth opportunities."

CNE has an impressive licensing portfolio in South Asia, and WBCP is thrilled to become a part of its network of 76 partners across India, Pakistan, Bangladesh and Sri Lanka, which also includes its strong footprints in traditional retail, modern trade and e-commerce.