Maxus bags media duties for Greenlam Laminates

The account was won after a multi-agency pitch.

GroupM's media agency Maxus has been appointed to manage the media mandate for Greenlam Industries, after a multi-agency pitch. Greenlam is engaged in the manufacture of decorative laminate, decorative veneers, doors, wall-clads, wooden flooring and MFC (Melamine Faced Chip Board).

Alex Joseph, vice president, marketing and communication, Greenlam Industries, says, "We have partnered with Maxus as we believe they will bring value to our marketing efforts. We are sure this association will prove to be a rather fruitful one. As a media agency, we expect Maxus to go beyond just the traditional way to build the brand."

Speaking about the win, Kartik Sharma, managing director, Maxus South Asia, says, "We are in the process of evolving strategic long-term plans for the brand. We are delighted to have acquired the media mandate for Greenlam Laminates and are looking forward in achieving higher goals with this association. Using the right media mix, innovative strategies and technologies that we have at our disposal, we are sure to make this association a very successful one. It will be a great experience for the team working on the Greenlam Laminates business as it is an exciting category."

Maxus is a part of GroupM and provides services like communication strategy, digital marketing, direct response media, social media, data analytics, media investment management, content & sports marketing, marketing ROI evaluation and CRM.