Pepperfry awards media duties to Motivator

The account size is estimated to be around Rs. 80-100 crore.

GroupM's media agency Motivator has bagged the media duties of online furniture and home products marketplace Pepperfry. The account size is estimated to be around Rs. 80-100 crore.

As part of the media mandate, Motivator will be responsible for managing the traditional and digital media planning activities for Pepperfry. The agency will be working closely with the team at Pepperfry to plan and implement pioneering campaigns, tapping various communication channels including emerging media avenues.

Speaking on awarding its media duties to Motivator, Kashyap Vadapalli, CMO, Pepperfry, says, "We are confident about Motivator's ability to deliver innovative strategies to assist us in building a strong consumer brand. Their fresh approach towards media planning and the strong synergy with our plans make it a cohesive partnership. We look forward to work with them."

Trishul Bhumkar, general manager, Motivator, adds, "It's an exciting challenge to change the way Indian consumers buy furniture, and we are excited to be a part of this challenge. In continuance of working with clients who expect business results rather than only media strategies, Pepperfry is a great addition to the family. Motivator's best foot is forward in this challenge."

The mandate to Motivator follows Pepperfry's strategy to step up the brand positioning with a new ad campaign and initiatives like the opening of their pop-up stores in partnership with HomeStop. In addition to this, it has also introduced a mobile app.