Mindshare wins media mandate for LimeRoad.com

The account will be handled by the agency's Delhi office.

Mindshare, the flagship media agency of GroupM, has bagged the media duties for LimeRoad.com. This account will be handled from its Delhi office, under the leadership of Ruchi Mathur, leader, North, Mindshare.

LimeRoad is India's first online store that offers customers the ability to establish their own customised looks via a scrapbook tool. This gives customers an option of creating, sharing and earning credits every time they create a look - the scrapbook makes sure that they never run out of fashion tips. Each customer has access to the plethora of looks available on the site to shop from or even mix and match items and scrapbooks, as per their preference.

Suchi Mukherjee, CEO and founder, LimeRoad, says, "LimeRoad is revolutionising the way lifestyle products are discovered and ultimately bought in India, and, in doing so, we are changing the social order. We found agility and passion in team Mindshare, which will magnify our mission to build the most extensive discovery platform."

She further adds, "The uniqueness of LimeRoad lies in the passionate user base and the mission of providing an engaging platform for sellers and scrapbookers to thrive. Mindshare intuitively understood our approach and has many plans and ideas to make our goals a possibility."

Commenting on the win, Prasanth Kumar, CEO, Mindshare, South Asia, shares, "We are absolutely delighted to work with LimeRoad. Our focus will be to leverage all our assets, tools and best practices to create great results. The e-commerce industry is growing impressively, which makes this an exciting time to be partnering with them. Through our Original Thinking Framework and adaptive approach, we will ensure better outcomes to take this brand to the next level."

Mindshare is a global media agency network, part of GroupM, which oversees the media investment management sector for WPP, a communication services group.