Maxus bags Paper Boat’s business

The agency's Bengaluru office will handle the account.

Maxus has won the media mandate for Paper Boat (Hector Beverages), following a multi-agency pitch. Maxus' Bengaluru office will handle the account.

Commenting on the win, Sanchayeeta Verma, South head, Maxus, says, "We are extremely delighted to have Paper Boat with us. Our vision is twofold - one to make the drink extremely popular and increase its visibility and second would be to communicate its brand proposition of memories through an effective media mix and creative strategies. Our approach will be both strategic and tactical."

Hector Beverages holds a vision to expand the brand Paper Boat in more than 50 cities in the current year.

Speaking on the development, Parvesh Debuka, marketing head of Paper Boat, says, "My love affair with Maxus began some time ago. I was impressed by their charm (and the data analytics). I think it will be fun working together."

Maxus is a global communications consultancy that woks on communications strategy, digital marketing, direct response media, social media, data analytics, media investment management, content and sports marketing, marketing ROI evaluation and CRM for marketers. It is part of Group M and claims to have a talent team of 2,500 people across 55 markets.