MediaCom appoints Hariharan Vishwanathan as head, South

Vishwanathan takes over from Sriram Sharma, who will now head Mindshare's South operations.

MediaCom has announced the appointment of Hariharan Vishwanathan (Vishi) as head - South. He will report to Rathi Gangappa, COO, MediaCom India. Vishwanathan takes over from Sriram Sharma, who will now head Mindshare's South operations.

Vishwanathan started his career in JWT (then HTA) as a media planner in 1994. Since then, he has worked across categories, agencies and roles in GroupM. Most recently, he was part of the CTG team in GroupM.

Commenting on the new role, he says, "I am excited to join MediaCom, and I look forward to learning and applying their systems thinking approach. Working across agencies and functions in GroupM has been an enriching experience, and I am happy that I will continue to do just that."

Debraj Tripathy, MD, MediaCom India, adds, "We are happy to have someone with Vishi's experience and calibre on board. Our business in the South has seen fantastic growth in the last few years under Sriram's leadership. I am confident that Vishi will bring renewed energy and focus to our business."

Mediacom India, a JV between Sam Balsara and GroupM, manages blue chip clients such as P&G, VW Group, Tata Docomo, Future Group, Dell, Shell, Makemytrip.com, Vespa, SAB Miller and Mars-Wrigley, among others.

MediaCom is one of the world's leading media communications specialists, which claims to have billings exceeding US $33 billion (Source: RECMA 2015). It employs 6,000 people in 125 offices across 100 countries around the globe.