Mindshare adds more markets to Ashutosh Srivastava's remit

His extended remit will cover APAC, Russia, Middle East and Africa.

Ashutosh Srivastava, chairman, Asia, and CEO, Emerging Markets Group, Mindshare, has earned Middle East and Africa to his remit.

The change comes as Helen McRae is appointed Mindshare's UK CEO, a role she will combine with her responsibility as chair of Mindshare Western Europe, representing Europe on the GroupM Europe board.

McRae's Africa responsibilities will now be passed to Srivastava, whose extended remit will cover APAC, Russia, Middle East and Africa.

Nick Emery, global CEO, Mindshare, says, "Ashutosh continues to broaden his scope and influence as all our best people do. I'm delighted that his influence will now have a direct effect on Asia, Africa and Middle East. We will be all the richer for it."

Srivastava adds, "The intent of this is to more strongly connect the growth markets together in the same way that many of our clients have organised themselves, and so helping them unlock that growth through a strong, joined-up network of resources."

At the same time, Christof Baron will take on the role of CEO of Central and Eastern Europe (CEE) to drive Mindshare's growth in the region and oversee the international development of Germany-based clients. Baron will also continue in his role as non-executive chairman of Mindshare Germany.