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Discovery's ID to launch more than 100 hours of new content this quarter

afaqs! news bureau and afaqs!, Mumbai
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Discovery's ID to launch more than 100 hours of new content this quarter

Targetted at afternoon and prime time viewers in the Hindi speaking markets, ID's programming aims to satisfy inquiring minds with compelling stories.

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ID-Investigation Discovery, a Hindi entertainment channel dedicated to true stories of investigation, mystery and suspense, will launch more than 100 hours of new content this quarter.

Targetted at afternoon and prime time viewers in the Hindi speaking markets, ID's programming aims to satisfy inquiring minds with compelling stories.

ID's quarter line-up includes 'Web of Lies' that will allow viewers to peek into the world of danger and false identities. 'House of Horror: Kidnapped' has "terrifying" tales of people who were kidnapped, yet were lucky enough to survive. 'Over My Dead Body', meanwhile, will present empowering, action-packed stories of women who were attacked and didn't just fight back, but turned the tables on their enemy and lived to tell the tale, and also the true stories of women killers in 'Deadly Women'.

Enthralling Indian viewers, popular television and film actor Rohit Roy will bring stories that have shocked people and changed their lives forever in 'Khooni Saaya'.

Rahul Johri, EVP and GM, South Asia, Discovery Networks Asia-Pacific, says, "ID is home to the most compelling investigation programming. Bringing in the best mix of suspense, thriller and mystery, ID will continue to present impactful and engaging programmes from India and international markets."

The quarter will also see the return of a few series on ID. Paula Zahn will unravel criminal investigations by entering into the murky world of convicted murderers in 'On the Case With Paula Zahn'. 'Who The (Bleep) Did I Marry?' will explore the shocking hidden secrets of spouses as the viewer can explore the seemingly never-ending depths of depravity with in 'Most Evil' and 'Deadly Sins'.

Discovery Rahul Johri
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