The Indian Express launches Jaipur edition

The paper is priced at Rs. 4 on weekdays and will be a 20-page edition, with both an up-country and a city edition.

The Indian Express Group has launched the Jaipur edition of its flagship brand, The Indian Express, on July 5, 2015. This is the national daily's tenth edition in the country.

The paper is priced at Rs. 4 on all weekdays and will be a 20-page edition, with both an up-country and a city edition. The Jaipur edition will carry with it the trademark brand of 'Journalism of Courage' that the newspaper espouses. With a focus on unbiased news delivery, the newspaper will offer exclusive investigative stories and opinion pieces written by some of India's best minds. In addition to this, it will also offer twenty pages of news comprising all the beats, which are likely to be of interest to the readers. Exclusive pages on governance, opinions, education, war-torn conflict areas and relationships, among others, would form a part of the Jaipur edition of The Indian Express.

Furthermore, the launch of this new edition in the Pink City will be backed by a marketing campaign across ATL and BTL.

Pavita Puri, group head, brand, The Indian Express Group, says, "We are thrilled and excited with an overwhelming response to our launch in Jaipur. This is an important region, emerging fast on the national footprint of development. We are committed to making The Indian Express the preferred newspaper of the discerning reader who seeks credible news, knowledge and an incisive point of view."

The Indian Express Group publishes four newspapers with 31 editions, in four languages (Hindi, Gujarati, English and Marathi), across 15 centres in India. The Indian Express was established in 1932. Other newspaper brands of the group include The Financial Express, Loksatta and Jansatta.