Maxus rejigs senior management

Anand Chakravarthy, Unny Radhakrishnan, Vishal Jacob, Mimi Deb and Sairam Ranganathan have been promoted.

Maxus, a media agency from GroupM, has rejigged its senior management team. As per the press note shared by the company, Anand Chakravarthy who had joined last year as head, Maxus West, has been promoted to managing partner. He will continue to be based in Mumbai, leading the West team and the agency's expansion plans.

Unny Radhakrishnan who heads the digital practice for Maxus South Asia has been promoted as chief digital officer. In this new role, he will be additionally responsible for developing new practices and investments, and new offerings from Maxus Metalworks, the creative R&D lab of Maxus.

Vishal Jacob, who was leading digital strategy earlier, has been promoted as national director - digital. In his new role, he will take over from Radhakrishnan and be responsible for the digital services of Maxus across offices.

Sairam Ranganathan has been promoted as general manager. At present, he heads digital for Maxus West. Additionally, he will be also responsible for the Digital Media Product and digital training needs.

Mimi Deb, who joined Maxus Delhi three years ago as client leader, has been elevated to general manager. She will lead several large new businesses like Shopclues and several other blue chip clients which the agency has won recently.