Motivator appoints Vijayant Dhaka as national head, digital trading

He will be working on new alliances and implementing world partnership programmes of GroupM.

Group M's media agency Motivator has appointed Vijayant Dhaka as national head of digital trading. Dhaka's responsibilities will include streamlining digital channel planning strategies and integrating new trading platforms and practices, besides leading the trading desk for clients. He will be based out of Gurgaon and will report into V Narayanan.

Dhaka joins Motivator from Ignitee Digital, where he was involved in driving business growth by tapping into performance media clients. He has also been a part of Octane and a founding team member at Policybazaar.

Commenting on his new role, he says, "With ever growing digital and mobile penetration in India, we are up for challenging yet exciting times ahead; the next three to five years will revolutionise the media industry. Motivator thinks alike and is well poised to move at a faster pace than the industry, with investments in right technologies and people. I'm looking forward to this journey."

Speaking on this development, Motivator's chief growth officer, V Narayanan comments, "Motivator has restructured its digital offering to put new media at the centre of the agency's offering. Vijayant's appointment is part of Motivator's plan to accelerate & enhance the value through better trading and partnership practices. He would play a pivotal role in driving digital efficiencies by cloning best-in-class processes of GroupM and forging new partnerships that transcend our innovative digital offering to our clients."

Motivator claims to have 60 clients across six offices. It delivers aligned goals through measurement, supported by global planning and trading practices and powered by GroupM India. The agency's clientele includes brands such as Havells, Kalyan Jewellers, Honda Cars, Redington and Ingram, Himalaya Consumer Division, Ola Cabs, Essilor, Yamaha, LIC, Hungama.com, Bajaj Finsery and Hike Messenger.