MEC India bags Global Consumer Products' media mandate

The account will be serviced out of the agency's Bangalore office.

MEC India, GroupM's media agency, has been awarded the media duties for Global Consumer Products. The account will be serviced out of the agency's Bangalore office.

Started by FMCG stalwart A Mahendran (former MD Godrej Consumer Products), Global CP is a ''synthetic'' startup, which is set to make its foray in to the FMCG market with product offering in chocolates, confectionery, beverages (juices, mineral water) as well as snacks.

Says T. Gangadhar, MD, MEC India, "It is a privilege to be partnering Global Consumer Products on this exciting journey. We have a ringside view of Mahendran's grand vision and it is absolutely inspiring". Adds Anuradha Narasimhan, EVP - sales and marketing, "As a start-up, we are looking for agency partners who will think proactively for our brands and will work with us to grow our business. We are delighted to be working with MEC who bring in media as well as activation expertise in the offline and online spaces".

Set up a year ago with an investment of Rs 315 crore from Goldman Sachs and Mitsui Ventures, the company has built its management team with FMCG professionals from multinational and Indian organizations. The first brand to roll out is LuvIt, a new brand in the chocolate market with an extensive portfolio of nine variants and 14 SKUs.