Sudha Natrajan joins Hindustan Times

She will head strategic business development at the media house.

Sudha Natrajan, a known name in the media industry, has joined Hindustan Times to head strategic business development, confirmed a sourced at the media house.

Prior to this, Natrajan had quit her position as CEO of Lintas Initiative and co-founded The Media Café (TMC) with Raghav Subramanian, then COO of Lintas Initiative Media in September 2012.

Natrajan worked with the Lintas Media Group for two decades in different senior positions at the company before being promoted as the CEO in January 2012. Natrajan, who has a degree in MBA, has worked in brand marketing, client servicing, and media management.

In February 2011, Natrajan was promoted as deputy CEO. She was given charge of the Gurgaon and Bengaluru LMG operations, as well as that of Digital Initiative. Before the promotion, she was president and COO, LMG.