Motivator wins media mandate of Disney Studios

The account size is approximately Rs 40 crore.

Motivator, the media buying agency from Group M, has won the media planning and buying duties of Disney Studios - the movie arm of Disney Networks.

Sources close to the development has revealed that the account size is close to Rs 40 crore. However, representatives from both Disney and Motivator were unavailable for comments.

Disney Studios has had an array of movies in its kitty including Heropanti, Filmistaan, Pizza, Raja Natwarlal, Khubsoorat, Haider, P K, Jagga Jasoos and Fitoor in Hindi, Maleficent, Guardians of the Galaxy in English.

Meanwhile, as reported yesterday, Nielsen's Kavita Acharekar has joined Motivator as client leader on the business engagement team. She will be based out of the agency's Mumbai office.

Motivator is part of GroupM Media India. The agency claims to have over 60 clients including Yamaha, Honda cars, Kalyan Jewellers, Havells, TBZ, LIC, Ola Cabs etc. across its 6 offices.