ZEEL to create original digital content through #LifeIsMusic

Starting June 15, the seven week instrumental reality series will be exclusively available on lifeismusic.in and on the network's OTT platform DittoTV.

Subhash Chandra's Zee Entertainment Enterprises (ZEEL) has forayed into creating original content for the digital platform through #LifeIsMusic.

The media conglomerate has got its entire digital ecosystem - Zee Digital Convergence (ZDC) - and its content studio - Essel Vision Productions to design and introduce a unique instrumental musical show - #LifeIsMusic. The show aims to celebrate world music and highlight the true value of musicians who are experts in the instrumental genre.

The multi-platform instrumental reality series will be available for audiences all over the globe. #LifeIsMusic will showcase the value of instrumental music in a holistic manner - across a variety of popular and melodious music genres. Starting June 15, the seven week series will be exclusively available on lifeismusic.in and on the network's OTT platform DittoTV.

#LifeIsMusic will feature regular upload of unplugged original music compositions every Monday and Friday for a duration of seven weeks. The show has three maestros on its panel - Louiz Banks, Taufiq Qureshi and Purbayan Chaterjee - mentoring budding professional musicians. Each maestro will form a band of four musicians, each of whom specialise in different instruments - like percussions, rhythm guitars, bass guitar, sitar, sarod and flute. The maestros will mentor them for a period of three weeks. In an intense competition, the performance of each mentor's band will be judged by the other two mentors and based on their scores, the winning band will get an opportunity to perform with the maestros in an Unplugged Concert.

To further hone the participant's talent on #LifeIsMusic, there will be special Master Classes separately with musicians Ranjit Barot, Eshaan Noorani, and Sangeeta Shankar.

According to the company, #LifeIsMusic, will be promoted across all the major websites including zeetv.com, zeenews.com, india.com, dnaindia.com, bollywoodlife.com and dittotv.com.

Debashish Ghosh - CEO, Zee Digital Convergence says, "#LifeIsMusic is a clutter-breaking original concept with a goal to inspire passion, unleash creativity and realize dreams in a digital era of free downloads. We are confident that the series will soon become a favourite destination for all music lovers - especially when you want to experience quality music never heard before. This exclusive series aims to engage, educate and entertain the youth about the variety and possibilities that exist with instrumental music. It will reach out to around 50 million viewers, making it a truly global multi-screen phenomenon! The platform also seeks to encourage aspiring musicians to showcase their talent to global audiences - and demonstrate their skill and creativity transparently to global music talent scouts."

Akash Chawla, business head, Essel Vision adds, "ZEE has always set new benchmarks with innovative content across platforms and as its content studio, Essel Vision has emerged as a full-fledged state of the art studio with a strong foothold in Television and Feature Films (regional and Hindi). It is one of the Top 3 production houses in India that is furnished with all creative and production aspects of film-making promotions, advertising, distribution and revenue generating streams. And, with today's evolving online world, producing #LifeIsMusic series is in sync with our aim to design content that empowers talent to achieve their creative visions across all mediums."