Nielsen's Kavita Acharekar joins Motivator

Acharekar will be based in the agency's Mumbai office.

Kavita Acharekar has joined Motivator as client leader on the business engagement team. Motivator is a media agency, part of GroupM. She will be based out of the agency's Mumbai office. Acharekar was earlier with Nielsen, the market research company.

With nearly ten years of experience, Kavita would be leading client relationships across Motivator Mumbai's key businesses. Before Nielsen, she was also associated with Market Probe India and Synovate India.

On her new assignment, Kavita Acharekar says, 'I am looking forward to applying my consumer insighting skills in the media planning process to deliver a sharper product. Its a new journey for me and am very excited to be a part of the Motivator story."

Trishul Bhumkar, general manager, Motivator also adds, "As a part of getting talent and skills 'outside in' we are happy to have Kavita join the team. With a good decade of research experience, Kavita will being a new dimension to the way we view consumers. With these diverse skills amongst our team members, we are better equipped to look at same problems in newer ways for our clients".

Motivator is a media agency and is part of GroupM Media India. The agency claims to have over 60 clients including Yamaha, Honda cars, Kalyan Jewellers, Havells, TBZ, LIC, Ola Cabs etc. across its 6 offices.