Da Vinci Media partners The Quint to launch edutainment channel

The association aims to enable Da Vinci Learning to amplify its presence across the country along with developing widespread and integrated relationships with leading media platforms and advertisers.

Da Vinci Media has announced that it has entered in a 50:50 joint venture with Raghav Bahl's The Quint, to launch its educational television channel, Da Vinci Learning in India.

Da Vinci Learning is targeted at 6-12 year olds and their parents. It aims to turn television watching from passive observation into a meaningful and fun experience. Also, the idea is to help children develop various skills during the early years, encouraging older viewers to keep asking questions and inviting families to take their learning journeys together.

According to the press statement, this association with The Quint will enable Da Vinci Learning to effectively amplify the channel's presence across the country along with developing widespread and integrated relationships with leading media platforms and advertisers. This strategic move for developing the channel's foothold in the Indian television and digital media industry just before its launch aims to help in creating awareness about the meaningful and innovative content that the channel will offer to its Indian audience.

Ferdinand Habsburg, founder and CEO of Da Vinci Media, comments, "We are delighted to partner with Raghav and The Quint, a brand renowned for its strong digital media presence. We are confident that this engagement will definitely help us carve a strategic roadmap to increase visibility in the Indian market. We aim to provide innovative and engaging educational content to children helping them to think productively while simultaneously developing their thinking, reading and self-confidence skills through a meaningful and fun experience."

Adds Bahl, "While DaVinci Media brings expertise in programming content, this JV helps us to further expand, drive synergies and diversify our digital content portfolio. The Quint will help consumers in accessing Da Vinci Learning channel's content through our digital distribution capacity." The proposed joint venture is subject to applicable statutory and regulatory approvals and intimations, if any.