Vizeum is HDFC Bank's media AoR

The account will be handled out of agency's Mumbai office.

Vizeum, the media agency from the Dentsu Aegis Network stable, has announced its appointment as the media AoR for HDFC Bank. The account was awarded following a multi-agency pitch. It will be handled out of the Mumbai office by Samarjit Rajkumar, EVP, Vizeum.

HDFC Bank has a comprehensive nationwide distribution network covering 2,464 towns and cities with 4,014 Branches and 11,633 ATMs. With its customer centric focus, HDFC Bank has been constantly innovating in many areas and is looking at many new offerings and future growth. The appointment of Vizeum is seen to be in line with this.

Commenting on the win, S Yesudas, managing director - Indian Subcontinent, Vizeum, says, "In a market cluttered with many "big" names, we launched Vizeum five years ago. We work with our undying spirit, passion and commitment on each of our clients who trust us with their precious resources. This I believe attracts others to us."

Headquartered in London, Vizeum operates in 55 countries. In India, the agency claims to have won businesses like Hindware, Jet Privilege, VGP Universal Kingdom over the last two months.