Havas Media Group wins integrated media mandate of Arpita Agro

The mandate includes both traditional and digital duties.

Havas Media today announced that it had won Arpita Agro Products' media account. The media mandate includes both traditional and digital duties. The account will be handled from the Kolkata office.

Arpita Agro Products, a manufacturer and supplier of herbal neem products which include popular brands such as Nimyle, Nimwash, Nimit, Nimglo Skincare, Nimglo Glycerine and Nimgreen among others has given its integrated media mandate to Havas Media Group.

Speaking on the appointment, Arpita Majumdar, head of marketing, Arpita Agro Products says, "We are very passionate about the company we have built and our innovative natural product range. This is the same passion we found in Havas Media. We are looking to scale the brand further. Havas Media has the experience, understands the category and has shown us the strategic approach across media from our brand perspective. We see them as a long term partner."

Commenting on the win Anita Nayyar, CEO, Havas Media Group India and South Asia shares, "It is a good win and the 'natural' focus of the products is important to customers today. We look forward to building another Meaningful Brand. It further consolidates our Kolkata operations."

"We are glad to have yet another client entrust us with their Integrated Media mandate. Digital is an essential offering of Havas Media's services. We look forward to a solid partnership with Arpita Agro and the team," says Mohit Joshi, managing director, Havas Media India.