Sony Six launches Hindi feed for TNA

The objective is to strengthen the popularity of the wrestling entertainment property across markets in India.

Sony Six, the sports and entertainment channel from Multi Screen Media, has announced the launch of the Hindi feed for its wrestling entertainment property, Total Non-stop Action (TNA).

Starting June 6, every weekend at 9 pm, the channel will air two hours of the best of wrestling entertainment in Hindi across India. The announcement comes as a major development in response to the growing popularity of Mahabali Shera, the first-ever Indian wrestler on TNA.

The televised show hours will be encapsulated under the branding 'Shera ki Kahaani' that will feature Shera (Amanpreet Singh) and follow his storyline right from his entry in TNA, a major step forward towards bolstering Shera's following in the country.

The development follows the recent announcement of TNA and Sony SIX having signed a long-term deal that will make the channel the exclusive home for all TNA-based content until 2022.

Prasana Krishnan, business head, Sony Six and Sony Kix says, ''We are really excited to announce the launch of an alternative language feed for TNA as with this initiative we move into the next phase of expanding the popularity of TNA in India. With this launch, we aim to expand the sampling of the sport amongst the mass viewership demographic in India."

To garner viewer interest, the channel has initiated an on-air campaign, including promos inviting viewers to catch Shera's story exclusively on Sony Six. For the record, the channel initiated the local feed option by airing the 2014 FIFA World Cup for the first time in Bengali. Following its success, the channel also offered multiple regional feeds including Telugu, Tamil and Bengali for the Pepsi IPL 2015.