Mindshare restructures senior management in South Asia

The realignment is in sync with delivering adaptive planning and thinking for clients and dynamic markets.

Mindshare APAC, the global media agency network, a part of WPP, has realigned its senior leadership in South Asia, as part of the ongoing commitment to delivering adaptive planning and thinking, for clients and dynamic markets.

MA Parthasarathy, popularly known as Maps, currently chief client officer, has been named chief product officer - South Asia. In his new role, Maps will lead a community of communications strategy & analytics experts across 10 Mindshare offices in South Asia.

He will drive usage of Mindshare's proprietary 'Original Thinking' framework, and evolve the bespoke set of tools, strategic product partnerships and crafts analytics solutions to address diverse marketing issues. Having been with Mindshare for over six years, Maps has been an integral part of the agency's success story, maneuvering brand strategy for some of the largest and most challenging domestic and international brands in India.

Ruchi Mathur has been appointed as leader, client leadership - North. In her previous role as Principal Partner on the Pepsico business, Mathur spearheaded a range of ground-breaking activity. With over ten years at Mindshare, her acute knowledge of brands, coupled with her infectious energy, has resulted in making Pepsico one of the most coveted brands in the country.

Saket Sinha returns to the Mindshare family as principal partner, leading Rodeos and the East Zone. In his previous role, Sinha was championing business in new geographies for GroupM, creating expansions for the network in several new markets. Saket will be reporting in to Mathur for Rodeos and Prasanth Kumar, CEO Mindshare - South Asia, for the East Zone. Maps and Mathur, in turn, will report into Kumar directly.

Commenting on this re-alignment, Kumar shares, "As pioneers in adaptive marketing, we are focussed on creating a team that continues to open up more possibilities and set ourselves apart, with the capability to merge strategy with market intelligence. As we advise our clients to change mindsets that reflect in the communication they partake in, we strengthen our commitment to ensure our best talent to service the brands we work with. Maps, Ruchi and Saket have always been an integral part of the Mindshare family. Each one of them brings their expertise to the table, and I am confident that they will continue to take Mindshare to greater heights."