India’s Got Talent collaborates with Skype

The internet calling app will facilitate viewer interactions and deliver exclusive content.

'India's Got Talent', the reality talent-hunt show on Colors, has joined hands with popular VoIP software Skype, to enhance viewers' interaction with the show's judges, hosts and contestants.

As a part of this association, a unique Skype ID, 'IGTonColors', has been created for the show which allows interactions with the judges, hosts and participants. Through the Skype ID, users will be able to connect with like-minded fans of the show, gain access to exclusive India's Got Talent content, and send any questions they may have to the judges and presenters.

Speaking about the partnership with Skype, Raj Nayak, CEO, Colors, says, "This first-of-its-kind partnership, between an Indian television show and an internationally acclaimed internet-calling service major, is a move towards heightening engagement avenues and creating direct connect with the viewers. Our integration with Skype is a step towards expanding the reach of social platform for 'India's Got Talent' across the world. By integrating Skype online as well as on-air, we aim to highlight that, while this service brings you one step closer to your loved ones, 'India's Got Talent' strives to achieve the same by recognising outstanding Indian talent."

Angie Hill, general manager, audience marketing, Skype, adds, "We are excited to be working with this seasons 'India's Got Talent' on Colors. The collaboration is the perfect example of ways in which our users can interact naturally with the things that matter to them. Whether that be - questions to the judges, hosts or even the talent, Skype users have the unique opportunity to engage with the show and get a lot more from their viewing experience, by simply using the Skype ID 'IGTonColors'."

In order to connect contributors from all over with 'India's Got Talent', a Skype TX Studio has been installed on the sets of the show in Mumbai. Over the course of the series, fans will be able to connect with the show through a range of Skype product features such as Skype to Skype calls, Group Video Calls and Video Instant Messages.

'India's Got Talent', currently in its sixth season, is part of the British 'Got Talent' franchise. Karan Johar, Kirron Kher and Malaika Arora Khan are on the judging panel of the show in India.