New biz worth Rs 700+ crore for Mindshare over 4 months

Some of the recently won brands by the agency include Snapdeal, PayU, Practo, Saavn and Housing.com.

Over the past four months, GroupM's largest media agency, Mindshare, has picked up new businesses worth Rs. 700+ crore. The accounts include e-commerce and digital brands such as Snapdeal (digital mandate), PayU, Practo, Saavn and Housing.com (media mandate), among several others such as NewsHunt, Novi Digital Entertainment and TTK Skore.

In a press release, Prasanth Kumar, CEO, Mindshare South Asia, says, "We begin 2015 on a very promising note as Mindshare consolidates its leadership position in the market by adding several blue chip clients, especially in the e-commerce and digital industry. We are channelising our services and talent towards frameworks and tools that include adaptive and real-time marketing, giving our clients the edge in an ever evolving media market."

He cites 'The Loop' at Mindshare as an example.

Speaking about partnering with Mindshare, Paramdeep Singh, co-founder and executive chairman of Saavn comments, "As a category leader in the music streaming space, Saavn was looking for a befitting partner who could leverage learnings from their vast portfolio of brands and combine proprietary tools that can help optimise media spends. The Mindshare team has exceptional experience in strategic and dynamic planning, which is the need of the hour, and we believe this association will help Saavn achieve its business ambitions."

"In Mindshare we find a partner that not only understands the emerging digital economy in India, but has the insights, expertise and commitment to help us become a world-class brand," adds Pay U's CEO, Nitin Gupta.