Turner & Sesame Workshop launch educational series on Pogo

Titled 'Chamki ki Duniya', the preschool educational series airs on weekdays at 8.30 am.

Turner Broadcasting has partnered Sesame Workshop, the non-profit educational organisation, to launch 'Chamki ki Duniya' – a preschool educational series. It is being aired on Turner's kids channel Pogo on weekdays, at 8.30 am.

'Chamki ki Duniya' is the second venture between Turner and Sesame Workshop. Previously, both companies had partnered to create five seasons of 'Galli Galli Sim Sim', the Indian adaptation of the popular American series 'Sesame Street'.

Inspidea, an animation studio in Kuala Lumpur, has been commissioned for the animation of the series.

According to the channel, 'Chamki ki Duniya' takes young viewers on a journey with five-year-old Chamki, an adventurous and inquisitive school girl, anxious to learn more about the world. A warm, sensitive and friendly girl, Chamki is always surrounded by her group of friends from the galli, who love playing games, making music and solving mysteries around them. 'Chamki ki Duniya' addresses topics such as early literacy, creative thinking and reasoning, family and community life, healthy habits, appreciating cultural plurality and many more, via compelling and humorous stories, music and art.

The series is targetted towards children between two and six years of age. Mark Eyers, chief content officer – Kids Networks at Turner International Asia Pacific, says, "'Chamki ki Duniya' is a unique show that not only will be the first completely animated series by Sesame Street, but will also encourage social and emotional development of children in a narrative that is fun and entertaining. Turner has always believed in setting benchmarks for creating innovative and engaging content. With the largest portfolio of local content in the kids genre, we strive to create content and characters that resonate with children."

"It's wonderful to work with Turner and Inspidea to bring the beloved Chamki Muppet to kids and families in this beautiful new animation," says Sashwati Banerjee, managing director, Sesame Workshop in India. "Being smart means knowing so much more than letters and numbers. Chamki ki Duniya's curriculum is designed to engage children and seeks to help them grow smarter, stronger and kinder," she adds.

Andrew Ooi, managing director of Inspidea, comments, "We are delighted to have partnered with Turner and Sesame Workshop in producing this path-breaking series that aims to subtly and humorously educate children. After detailed research and development with Turner and Sesame Street, we created a visual style for 'Chamki Ki Duniya' which is charming yet playful and can resonate with Indian audiences and be culturally relevant."