ZenithOptimedia to handle media mandate for Faaso's

The mandate includes planning and buying across media, including digital and outdoor.

ZenithOptimedia has won the media mandate for Faaso's following a multi-agency pitch.

The mandate covers all aspects of the company's media planning and buying, and will include digital and OOH duties as well. The account will be handled out of the agency's Mumbai office.

Faaso's is a fast food company that claims to deliver more than 75,000 orders through its mobile app every month, across eight major cities. The company recently raised US$ 20 million from Lightbox Ventures, Sequoia Capital and Innoven Capital and is planning to build brand awareness across the country while it expands to 15+ cities by the end of this year.

Revant Bhate, co-founder and CMO, Faaso's, says, "We needed a partner in Mumbai who has a deep understanding of the consumer internet space and its complex ever-evolving relationship with media touch-points. ZenithOptimedia impressed us with their strategic framework and ability to execute with speed and accuracy."

Anupriya Acharya, group CEO, ZenithOptimedia Group, adds, "This is a significant win for us in a sector that is fast growing and future facing. It is indeed a matter of pride for us to be partnering with Faaso's."

For the record, ZenithOptimedia is a part of Publicis Groupe and its key clients include Nestle, Micromax, OLX, LVMH Group, Uninor, Jabong, Yatra and Toshiba. Through Performics and Resultrix, it also handles the digital duties of MaxBupa, ICICI Bank, Airtel, Star India, Standard Chartered Bank, Birla Sun Life Insurance and Tata AIG Life Insurance.