ZETC dons a new look

The new tagline, 'Youth Music Café', is an extension of the new brand ideology that will help young viewers to identify and relate to the programming on a personal level.

ZETC, a Bollywood music channel, has unveiled a refreshed look which aims to reflect the culture of today's youth.

According to the channel, the new logo of ZETC presents a more youthful and energetic feel to the channel with a play on vibrant rainbow colours through animation. The tagline, 'Youth Music Café', is an extension of the new brand ideology that will help young viewers to identify and relate to the programming on a personal level.

Vishnu Shankar, channel head, ZETC, says, "Today's youth lives in an era of abundance. They have access to the best of programming content and hence they expect supreme quality from the entertainment providers. The industry has evolved in an interesting way and these are the times of transformations. At ZETC, it has been our endeavour to provide our viewers with the best programming content. Our channel has grown with the genre and has developed a loyal fan base which will expand rapidly as we unravel its untapped potential with the new look. In its new manifestation, we will leverage the iconicity of Bollywood and transform ZETC into the most preferred Hindi music channel."

As a part of the revamp strategy, the channel will see several additions on the programming front. The channel shared that iconic characters of Hindi cinema will be brought to life in entertaining parody forms, along with music, film reviews and filmy gossip.

The high-points of the programming will be an exclusive talk show hosted by renowned trade analyst Komal Nahta and the Bollywoood Business Awards. The talk show will cover the latest developments in the film industry including new releases, interviews, box-office collections, emerging trends and forecasts.

ZETC Bollywoood Business Awards will continue to be aired on the channel. It identifies and honours winners purely based on their box office success.