Maxus' Priti Murthy is now chief strategy officer

Previously, she was national director, Insights.

Maxus has announced the elevation of Priti Murthy as chief strategy officer. In her new role, she will be working towards building Maxus' products focussing on insights, effectiveness and behaviour change projects through Moribus, its behavioural science unit for delivering client delight.

Additionally, she will also be working closely with the Maxus APAC regional planning team in developing new methods and techniques for strengthening our communications planning offering.

Commenting on the new appointment, Kartik Sharma, managing director, Maxus, says, "Over the years, Priti Murthy has built a strong insights team, across offices, which is working tirelessly to raise the bar. Priti's contribution to the business is exemplary and the 2014 award wins for data, research and analytics across forums is a testimony of great work being done by team Insights across clients under her leadership. One can definitely expect very interesting breakthrough initiatives from Priti and her team very soon."

Elaborating on her new role, Murthy says, "I am excited to bring alive the trinity, data, digital and content. My focus will be to use the right consumer data, to come up with solutions that will deliver for our strong portfolio of clients and take the solutions to the next level with strategic and creative programmes that go beyond just traditional platforms, and to blend content and creativity at the heart of our delivery."

Maxus is a global communications consultancy that helps marketers to build profitable relationships between consumers and their brands. Their services include communications strategy, digital marketing, direct response media, social media, data analytics, media investment management, content & sports marketing, marketing ROI evaluation and CRM.

Having a talent team of 2,500 people across 55 markets, it is part of GroupM, the world's largest media investment management group that serves as the parent company for all of WPP's media agencies.