TAM releases data on top advertisers during IPL 8

29 per cent of the total ad volumes came from Internet Services - B2C and online shopping category. Within this segment, brands that advertised the most include Amazon and Paytm.

TAM, the television audience measurement agency, has shared the top advertising categories and brands in terms of ad volumes on the Indian Premier League's (IPL) ongoing eighth edition.

As per the report, from April 8 - April 18, a total of 57 brands were present during commercial breaks (a period of time when commercial ads are shown during live telecast of the match at events like over change, fall of wicket etc) of IPL 8 matches on Sony Max, Sony Six, Sony Aath and Sony Kix. There are 28 advertising categories that have advertised on IPL this season, during the first 14 matches.

Multi Screen Media, the official broadcast partner of the cricketing tournament, is airing the matches in Hindi (Sony Max), English (Sony Six), Bengali (Sony Aath), Tamil and Telugu (Sony Kix).

The top five categories that have advertised during the T20 tournament (in terms of ad volumes) during the first 14 matches are - Internet Services - B2C and Online Shopping (29 per cent), Cellular Phone Service (11 per cent), Cellular Phones - Smartphones (10 per cent), Two-Wheelers (8 per cent) and Aerated Soft Drinks (6 per cent).

The top five advertisers (basis ad volumes) during this period are - Vodafone (8 per cent), Amazon.in (8 per cent), Tata Sky (5 per cent), Paytm.com (5 per cent) and Snapdeal.com (5 per cent).