Former Micromax CMO, Shubhodip Pal, joins Balaji Motion Pictures as CEO

Recall that Shubhajit Sen replaced Pal at Micromax recently.

Shubhodip Pal, who quit Micromax as chief marketing officer in February this year, has joined Balaji Motion Pictures as CEO. He joined the mobile handsets company in December 2012, and was leading the company's marketing efforts globally.

Balaji Motion Pictures is the sister company of Balaji Telefilms. It entered the Indian motion pictures business in 2002. The company operates the Motion Pictures division through its wholly-owned subsidiary.

Pal comes with over 18 years of consumer marketing experience in launching, building and managing brands from consumer durables to the banking/financial, IT hardware sector and telecom services sector. He has worked on the whole spectrum of marketing, specializing in Product Management, Retail, Marketing Communications, Media, Sports and Entertainment Marketing, Online and Mobile Marketing.

Pal began his career in 1997 with Samsung India Electronics and spent over nine years serving in different roles. In 2005, he moved to ABN AMRO as AVP and head, communications and sponsorships.

After that, he joined Hewlett Packard in 2007 and worked as head, consumer marketing. He managed and led communications for both HP and Compaq brands in India, and successfully turned Hewlett Packard into a fashionable lifestyle-centric brand from just a B2B brand.

Later, Pal was associated with BLYK India, a mobile messaging company, as its country manager and director, and successfully launched the country's first mobile magazine that catered to the youth.

He established the service with Aircel as one of the most powerful youth engagement platforms within the first year of its launch; today, BLYK on Aircel has more than 3.2 million opted-in users.