Nissan gets Big FM to go 'BIIIIIG'

The automobile brand has tied up with the radio station to promote its Sunny sedan.

Big FM and Nissan together have announced a unique collaboration around the Nissan Sunny sedan which will be on air today. The first-of-its-kind campaign highlights Sunny's major features of supreme spaciousness and added comfort, with 92.7 Big FM's decision to change its identity to an innovative sound of - '92.7 BIIIIIIG FM' deemed as 'BIIIIIG Day'.

Through the day, both will keep listeners entertained as the radio network will not only become '92.7 BIIIIIIG FM', but also create more space for music, content and contests just as Sunny provides more room for all its occupants.

The campaign will be on-air across 10 stations of 92.7 Big FM - Mumbai, Delhi, Bengaluru, Chennai, Kolkata, Hyderabad, Guwahati, Ludhiana, Amritsar and Jalandhar and reach out to over 2.5 crore listeners.

Shedding light on the collaboration, Arun Malhotra, MD, Nissan Motor India, says, "Sunny is our flagship sedan and is the perfect example of Nissan innovation, as is our collaboration with 92.7 Big FM. The class-leading space and comfort of this car underline our commitment towards offering value to our customers."

Lavneesh Gupta, chief operating officer, 92.7 Big FM, says, "The association with Nissan is a perfect fit for us as we also strive to give our listeners something extra in terms of innovation, content or entertainment each day. We are glad to have Nissan onboard with us for this activity and are certain that our listeners will enjoy the day with everything extra that we have to offer them."

While radio maestro Ameen Sayani's show 'Sangeet Kay Sitaron Ki Mehfil' will have no ads, Annu Kapoor on his show, 'Suhaana Safar', will provide listeners with extra behind-the-scenes information about their favourite retro celebrities.

For the first time, 'the man with the funny bone', Cyrus Broacha, will be hosting a show specially conceptualised by Big FM for the campaign - 'Space Matters with Cyrus Broacha'. The show will go on-air on the FM station starting today, from 7 PM to 8 PM.

The campaign was promoted a week prior to the 'BIIIIIG Day' through teasers, promos and RJs building buzz and urging listeners to tune into 92.7 Big FM today.

Reliance Broadcast Network a media and entertainment company has interests in radio, television and television production. The company houses Big FM with 45 stations; Big Magic, a comedy channel; Big Magic Ganga, a regional channel of Bihar and Jharkhand; Big Magic International, a channel targeted at the Indian diaspora in the US and Canada; Big Thrill, action entertainment channel; and Big Productions the television content production division.

Nissan Motor India is a 100 per cent subsidiary of Nissan Motor Co. The company was incorporated in 2005 and offers innovative and exciting products across hatchback, MUV, SUV and sedan segments in India. Nissan, together with its global alliance partner Renault, set up a manufacturing plant and a Research & Development Centre near Chennai. Nissan in India has a portfolio of two brands, Nissan and Datsun.