Star World gets viewers to 'binge watch'

Starting April 25, viewers will get to watch entire series of their favorite shows at one go.

Star World, an English general entertainment channel, has announced that it will air entire seasons of popular shows at one go on weekends, starting April 25.

Titled 'Star World Weekend Binge', it will premiere over seven shows in just 13 weeks. On April 25, the channel will launch the season premiere of Shonda Rhimes' 'How to Get Away with Murder'.

The other big shows lined up for the quarter include James Spader's 'The Blacklist S1' followed by the premiere of season two. 'Star World Weekend Binge' will air every Saturday and Sunday 12 noon onwards and include the latest seasons of 'Modern Family', 'New Girl' and 'Two and a Half Men'.

In order to promote the property, the channel has created a mascot called 'Binge Baba', an animated character who will play a crucial role to connect and engage with consumers. Besides, the channel is creating an all-out marketing campaign with focus on TV, digital and on-ground consumer and trade centric campaigns.

Speaking on this innovative property, a spokesperson from Star says, "As a premiere destination in the English Entertainment category, our viewers have come to expect a lot from Star World. There is a growing international trend of content being consumed at one go, and a very similar trend is emerging even in India. But, currently, in our country the avenues to partake in this trend are very limited and practically non-existential. As leaders of the category, we are taking the initiative of filling this void with fresh and uninterrupted premium English programming and supporting it with a path-breaking marketing program. The 'Star World Weekend Binge' is going to be for those viewers who can't wait to watch what happens next and want to consume the complete story at one go."