SureWaves appoints Swapnil Limje as VP, business planning, strategy

He will drive identification and evaluation of new business opportunities.

SureWaves, a media convergence company, has appointed Swapnil Limje as the vice president - business planning and strategy.

In his new role, he will drive identification and evaluation of new business opportunities for the company, as well as devise sales strategy to tap the full revenue potential of the SureWaves Spot TV Network commensurate with its viewership performance.

Mandar Patwardhan, COO, SureWaves, says, "We are extremely delighted to have Swapnil on board. He has a proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution, and deliver results. We strongly believe that his expertise will strengthen our strategy and will ensure that SureWaves continues to deliver innovations that have a positive impact on the industry."

Commenting on his new role at SureWaves, Limje adds, "I am excited to be a part of SureWaves which believes in innovation and technology to facilitate advertising solutions to clients across India. SureWaves Spot TV Network has the immense potential for the marketer to squeeze out additional efficiencies, as well as address new markets in reaching out to their target audiences. I believe, with my varied experience, I can contribute strongly to the organisation's business capabilities."

Limje did his management education from IIM, Ahmedabad, after obtaining an engineering degree from IIT, Mumbai, and has over 14 years of experience and capabilities in the areas of strategy, business development, sales and sales strategy and processes.

During the course of his career, Limje has been associated with the radio industry since the inception of private FM radio and was involved in the setting up of key radio stations, sales and business development. He also played an important role in handling station operations for Radio Mirchi. In the recent past, he was responsible for handling the overall strategy for Zee Media Corporation.