Sumit Chowdhury joins BARC India as technical advisor

His mandate is to measure and automate all critical processes within the company.

Broadcast Audience Research Council (BARC) India has appointed Sumit Chowdhury as technical advisor.

This is a move to align and streamline technology processes since almost 76 per cent of BARC India's spends are on technology. As it moves closer to launch, Chowdhury's mandate is to measure and automate all critical processes and to create a mission-critical infrastructure that scales to the requirements of the industry.

He will also contribute to the creation of other information products from the vast amount of data collected by BARC India.

Partho Dasgupta, CEO, BARC India, says, "As we are gearing up for launch, Sumit's excellent background and experience in telecom, media, entertainment and other industries will ensure all systems scale and are in sync and automated for the big data factory that we would be running."

Talking about his new role, Chowdhury, adds, "It is great to be a part of a start-up which is slated to be the biggest television audience measurement system across the world, and I look forward to a whole new world of excitement as I join team BARC India in 'Solving the Puzzle'."

Chowdhury is the founder of Gaia Smart Cities, an M2M/IOT company focussed on telecom and ICT solutions for smart cities. Until recently, he was president of Reliance Jio, where he was initially the CIO and then established its Enterprise business.

Prior to Jio, he was a vice president of IBM, CIO of Reliance Communications and partner with KPMG. He is an authority on telecom, media and entertainment and information technology.

An undergraduate from IIT Kanpur, he holds MS and Ph.D degrees from Carnegie Mellon University.