Percept Media to handle Numero Uno's media duties

The agency will be responsible for the company's media planning, ATL, BTL and digital activities, as well as for 'scaling up the communication' for the company.

Percept Media has bagged the media account of Numero Uno, following a multi-agency pitch. Hakuhodo Percept is handling the creative duties of the brand.

As per the new mandate, the agency would be responsible for the company's media planning, ATL, BTL and digital activities, as well as for 'scaling up the communication' for the company.

Narinder Singh, managing director, Numero Uno, says, "We were looking for a media agency with whom we could get a certain level of comfort - whether it was understanding of our business needs, ability to plan and execute 360-degree campaigns and a countrywide presence and capability. We found what we were looking for in Percept Media and believe our account is in good hands."

Shripad Kulkarni, CEO, Percept Media, on winning the account, says, "It is a matter of great pride to be associated with an iconic brand like Numero Uno. Our success in winning this account has largely been due to our strategic thought, comprehensive understanding of the media employed across every vertical and pro-active approach. To have won such an important and comprehensive pitch is a great honour for us, and we look forward to a successful partnership with the brand."

For the record, Numero Uno is a home-grown fashion wear brand targeted at the youth, and the product range includes jeans, jackets, t-shirts and shirts.