Vizeum appointed media AoR of Hindware

The account will be handled out of the agency's Delhi office.

Vizeum India, a Dentsu Aegis Network company, has been appointed as the media AoR for Hindustan Sanitaryware & Industries (HSIL). The account was awarded following a multi-agency pitch. The business will be handled out of the agency's Delhi office.

Speaking of the appointment, V Krishnamurthy, vice president - marketing, Hindware, says, "We decided to review our media agency relationship considering the challenging journey we are embarking on. Vizeum's hunger, passion, knowledge and commitment got them our business. We look forward to a long and fruitful relationship with Vizeum."

Commenting on the win, S Yesudas, managing director Indian Subcontinent, Vizeum states, "It is a fantastic brand. We are well aware of the challenges at hand as we help HSIL move to the next orbit. We will stay fully committed to overcoming all those challenges." Vizeum won a number of accounts last year including Allied Blenders and Distillers, BMW, Jet Airways and C&S Electric.

HSIL claims to be one the first companies in the building materials industry to be awarded the ISO 9001, 14001 and OHSAS 18001 certificate, awarding effective quality management and environment systems and the first in the country to receive the ISI License, back in 1962. It claims to have over 40 million satisfied customers and dealers.