Ditto TV partners Hull.io

The partnership aims to provie the OTT platform with a unified identity management layer, engagement mechanics, rewards, segmentation and retargeting.

Ditto TV, the over- the-top (OTT) TV distribution platform from Zee New Media, the digital arm of Zee Entertainment Enterprises (ZEEL) has announced its partnership with the marketing activation platform, Hull to strengthen its customer engagement activities.

According to Manoj Padmanabhan, business head - Ditto TV, the partnership with Hull will provide the company with a unified identity management layer, engagement mechanics, rewards, segmentation and retargeting.

"This will allow us to further personalise our offering across our next-generation of iOS, Android and Web applications users. Users will have the same great experience if they are connecting via a mobile device on the go, or via the web from the comfort of home," Padmanabhan adds.

The company claims that these features will be available to Ditto TV's registered customers and a potential audience of 700 million+.

The company chose Hull because they were ahead of the competition with their ability to offer a single interface to all customer interactions across every device, their quick turnaround, high availability, and rich feature set, the company said. Hull was competing against many different solutions providers including in-house development and bagged the partnership thanks to its affordable price, scalability, flexibility, making it the best choice to quickly build a large-scale unified user experience across all of Ditto TV's platforms.

Stefan Koenig, president and CEO, Hull Inc comments, "We are pleased to have Zee Entertainment utilizing our Hull connected consumer platform as a central hub that gathers all data into a unified user profile and enables multi-channel communication."