Sony Max's Amrita Choudhary joins Maxus India

In her second stint with Maxus, she is designated as senior investment director - West.

In the latest development at Maxus' buying division, Amrita Choudhary has joined the agency as the senior investment director for the West region.

Choudhary moves to Maxus India from Multi Screen Media's Hindi movie and events channel, Sony Max. She was working with the channel since April 2013 and the last position she was in the senior manager - marketing.

In her new role at Maxus, she will report to Pratik Rathod, national trading head of Maxus India.

This is Choudhary's second stint with Maxus. She earlier served the agency as investment director from March 2010 - April 2013 after which she moved to Sony Max.

She brings with her almost a decade of work experience. Prior to joining Maxus in 2010, she was with Star India and worked on Star Plus and Star World for about four years. Before that, she was an executive at Daily News & Analysis (DNA).