Dish TV partners Concentrix Corporation

This collaboration will bring together Dish TV's "innovative" offerings and "revolutionary" features with the customer engagement expertise of Concentrix.

Dish TV, a direct-to-home (DTH) entertainment company, has collaborated with Concentrix Corporation, a global player in high-value business services to further enhance their business services for their premium customers.

The company believes that this will be another positive step in providing services of global standards.

This collaboration will bring together Dish TV's "innovative" offerings and "revolutionary" features with the customer engagement expertise of Concentrix. The choice to partner with Concentrix Corporation comes as a result of explosive growth in the Dish TV client base, and recognition of the high volume of customers who desire HD channels and require a higher level of service, the company said.

Salil Kapoor, chief operating officer, Dish TV, says "Concentrix offers deep domain expertise, innovative technologies and a holistic approach to customer engagement that is fully in line with Dish TV's driving purpose to provide "Service with a Passion". This is an ultimate move made towards ensuring customer engagement and satisfaction".

Anuj Kumar, general manager - India Domestic, Concentrix, adds, "We are thrilled to partner with Asia's largest DTH Company in delivering a premium customer experience to Dish TV subscribers. Through our customer engagement services, technology, analytics and more, our aim is to add value to every customer interaction".

This recent procurement of a five-year deal with Concentrix Corporation on the part of Dish aims to cement the initial step toward customer life cycle management and a strengthened presence in the globalised Indian market.