Damon S Johnson Joins YuppTV as Senior-VP

Johnson joins in from Playstation where he was involved in building the OTT platform on PS3, PS4, VITA and VITA TV.

Damon S Johnson has been appointed as senior vice president, Business Development for YuppTV. Johnson will lead the development of distribution partnerships and explore, and build new content and entertainment options for the over-the-top (OTT) internet TV market.

Johnson brings to the table over two decades of industry experience. He joins from Playstation where he established the Media and Entertainment group. Johnson successfully led a team that negotiated with Netflix, Amazon Instant Video, Redbox Instant by Verizon, HBOGO, EPIX, Disney, ESPN, DirecTV, DISH, NFL, MLB, NBA and NHL to build the industry's leading OTT platform on PS4, PS3, VITA and VITA TV.Prior to PlayStation, he was responsible for building the digital media division for Fox Sports in Latin America.

"YuppTV is an organisation that has built the world's leading OTT service with 200 channels of live television and thousands of hours of On-Demand content for South Asian language audiences. YuppTV's live linear and On-Demand technology is a disruptive force and I look forward to increasing industry awareness and bringing new content to new audiences," Johnson says.

Uday Reddy, founder and CEO, YuppTV, says, "At YuppTV we have built the Number One South Asian language subscription service delivered via the internet, mobile phones and now connected TV devices (OTT). In order to further this growth and open new markets, we have brought Damon Johnson on board to lead our distribution partnership development and leverage our industry-leading OTT platform to explore and build new content and entertainment options."

YuppTV is one of the leading over-the-top (OTT) internet subscription TV providers for South Asian Content via live TV, Catch-up TV, and on-demand movies and music. The six-year-old company is headquartered in Atlanta, GA, with offices in San Francisco, CA and Hyderabad, India.