92.7 BIG FM elevates Jay Mehta as Station Head, Mumbai

Mehta has over 10 years of experience and has been an ace performer at Big FM.

92.7 BIG FM has elevated Jay Mehta as station head, Mumbai. Mehta joined the channel in August, 2014 as sales head – Mumbai and has been an ace performer, steadily growing revenues for the station. He will report to Ashwin Padmanabhan, business head, 92.7 BIG FM.

In his role as station head, Mehta's primary responsibility will be to manage the P&L (Profit and Loss) of the station, ensuring profitability as the station continues to deliver excellent value to listeners and advertisers alike.

He has over a decade's work experience, with companies like Uninor, Idea Cellular, Bharti Airtel and Reliance Communications with strengths in innovations, strategy formulation and execution, brand launches, brand associations, and sales and distribution.

He, to his credit, has been a key part of the launch team of two telecom giants in India – Uninor and Idea Cellular and has been instrumental in seeding the brands during their initial period.

Ashwin Padmanabhan says, "It is an absolute delight to meet and work with committed employees like Jay. His relationship skills and ability to deep dive and understand the clients requirements and offer suitable solutions, is phenomenal."

On his appointment, Jay Mehta says, "My clear focus going forward is to make BIG FM synonymous with radio, to increase revenue share and to build a strong cohesive team that delivers excellent clutter breaking content to listeners and value to advertisers."