Sunil Buch joins ZEEL as chief business officer

Prior to joining ZEEL, he was business head of Reliance Own Retail at Reliance Communications.

Zee Entertainment Enterprises (ZEEL) has appointed Sunil Buch as chief business officer (CBO). Before joining ZEEL, he was business head of Reliance Own Retail at Reliance Communications.

According to the media conglomerate, Buch will be responsible for the business deliverables critical to the organisation via effective and quick implementation of prioritised strategic initiatives across the organisation. In addition, Buch will also head network marketing, audience content research, brand activation and identity strategy. He will report to Punit Goenka, MD and CEO, ZEEL.

Says Goenka, "We are confident that Sunil's high degree of consumer connect, his creativity and communication skills coupled with sharp business focus and ability to manage a wide spectrum will enable us to gain significant competitive advantage." Buch is looking forward to joining ZEE at this exciting juncture. "The path ahead," he says, "is challenging yet filled with immense opportunity and I hope to contribute positively to this growth."

Buch brings to the table over two decades of experience in functional and general management across various sectors including FMCG, advertising, media & entertainment and telecom retail. He has also held leadership positions at Colgate-Palmolive, Johnson & Johnson, Leo Burnett and Marico.