Havas Media's Mobext gets new global head

Marco Rigon was previously associate director for Publicis Groupe's Phonevalley.

Marco Rigon has been appointed as global head, Mobext, to develop Havas Group's mobile marketing strategy for clients worldwide.

Rigon will work across areas where mobile has an impact for clients while Mobext - Havas Media's specialist mobile label - continues to work in close collaboration with the group's other products and services. The 38-year-old will be in charge of developing innovative, non-intrusive mobile experiences which connect consumers with brands across all of the group's global operations.

"It's been clear from my meetings with Havas that they are serious about their investment in mobile and understand the power and impact it will have for their clients' businesses. Mobext's team of technologists, designers and strategists share my passion for creating innovative, meaningful experiences for people," says Rigon.

He joins Havas from Phonevalley, Publicis Groupe's mobile marketing agency, where he served as associate director for six years. Prior to joining Publicis, he was business development director for Sharp Mobile in Southern Europe.

Rigon adds that he is "particularly excited to join Havas Group as I can see how the group's more integrated and flexible structure will allow me to push mobile thinking across its teams, without any inter-company barriers or silos."