Indiahomes.com Gives Entire Mandate to ZenithOptimedia

The Publicis subsidiary will be looking at media planning & buying as well as digital duties.

ZenithOptimedia has won the media mandate for Indiahomes.com - a property advisory company. According to an official communication from ZenithOptimedia Group, the account win comes after a multi-agency pitch.

ZenithOptimedia - a subsidiary of the Publicis Groupe - will now be looking at all the aspects of the company's media planning & buying, and will include digital duties as well. Anupriya Acharya, group CEO, ZenithOptimedia said, "The proposition of professional property advisors fills a crying need and we are excited to be the communication partner of a company that is introducing this big change in the Indian market. It represents a big opportunity. We are looking forward to creating innovative solutions for Indiahomes.com."

Indiahomes.com has also finalised a new positioning - 'Aap ke saath' and will soon be launching a multimedia campaign. The FDI-funded company operates in 50 cities with 600 employees spread across its 17 business circles in India, America, Europe and the Middle-East.

Adds Himanshu Arora, VP - Marketing, Indiahomes.com, "We needed a partner who has a deep understanding of consumers and their ever-evolving relationship with media. ZenithOptimedia impressed us with their strategic framework and ability to execute with speed and accuracy."